Episode 52

Sage Polaris - Work, Life, Love


December 2nd, 2020

52 mins 36 secs

Your Host

About this Episode

Patriarchy stress disorder, pandemic parenting, and creating a wildly successful and profitable business from a place of pleasure and desire - these topics are just the tip of the iceberg in this incredible episode with my esteemed guest, Sage Polaris.

Many of you may already know that I am a lover of language, words, naming “it," synchronicity, and mysticism. I knew that the name “Sage” already intrigued me, and so of course I had to go digging below the surface, feeling into the deeper essence of what it means:


  • a profoundly wise person; a person famed for wisdom.
  • someone venerated for the possession of wisdom, judgment, and experience.

adjective, sag·er, sag·est.

  • wise, judicious, or prudent:
  • sage advice.

It did not take me long to recognize that Sage is aptly named, but then the name “Polaris” also had me Googling!

Polaris: Also known as the North Star. Polaris lies nearly in a direct line with the Earth's rotational axis "above" the North Pole—the north celestial pole—Polaris stands almost motionless in the sky, and all the stars of the northern sky appear to rotate around it.

I mean, can you stand it?
Sage Polaris.

Her name got me thinking about what it takes to be "sage." What I know about wisdom is that it's often gained by having faced tremendous trials, difficulty, and extreme challenges.

There is a reason for instance, that Athena, Goddess of Wisdom, has the companion totem animal of the owl. An owl is a symbol of wisdom and is known to “cleave” through the darkness, able to view things from a higher perspective.

I am loving the wisdom, perspective, and “Sage" offerings delivered in this episode. Listen in as we dive deeply into work, life, and love, and what Sage is doing to invite women to join her in seeking higher perspectives that bring more love and pleasure to our businesses and lives. I think you'll be amazed by what you hear.

Thank you for your time, Sage! You are a gem!

Sage Polaris has written high converting copy for more than 350 clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.

She has worked with Chrisette Michele, James Wedmore, Rick Mulready, and Amber McCue. Basically, she makes money for the “internet famous” people we all look up to.

*Show Notes: *

  • Sage has created her business by design, "If you share my values, I can work with you.”
  • Pandemic parenting + entrepreneurship has meant that Sage gets to show up authentically, sometimes with kids crawling all over her, while knowing that she's chosen to work with the clients who understand that this is part of where we all are in this moment.
  • Women are showing up for work differently, and not just during the pandemic. We have been evolving towards more work-life balance and honoring each other in this duality, of women who are out in the workforce and mothering at the same time and bringing that together in a way that feels supported.
  • Sage takes 4 months off each year, consistently doubles her revenues each year, and she does so unapologetically.
  • Sage writes “copy that converts” but really her job is to create “resonance” using language and words, and integrity to communicate the essence of her clients' offerings which she also calls "the sixth sense of copywriting."
  • Using this method, Sage has had upwards of 1.2, 5 million in revenues in a single launch for her clients.
  • All industries have a gritty and sleazy side, but if you are aware of your values aligning with your clients' values, it can be a magical marketing experience for both you and the customer.
  • Valerie Ryan is the author of the book, Patriarchy Stress Disorder and Sage has all of her students read it as a reminder that we are in a system that was built to oppress many people, particularly women, and that this is at the core of how we “work” and do life.
  • As women, we have to be aware of how we burn ourselves out because when we do that we can’t affect positive change in the world.
  • We have to pay attention to how we place conditions on ourselves as women, even withholding love from ourselves because we don’t realize that we’ve loved ourselves with conditions based on how we “perform” in our business.
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